Post House
Located on the site of a former Post Office, the campaign for Post House explores the idyllic realm of a boutique condo located in the heart of Boerum Hill Brooklyn. Just as an unassuming plain white envelope conceals all the wonders of the heartfelt sentiments within, this concept unveils a whole new spatial experience that hyperrealizes the neighborhood: from verdant greenery of Fort Greene to the crescendoing symphony from BAM or the sports fever at Barclays Center. We took a before and after approach to renderings, starting with a standard rendered scene and filling it with a 3D visualization that invites wonderment and blurs the lines between real and imaginary. The overall graphic identity takes on a clean graphic aesthetic that works harmoniously with the architectural elements of the building.
- Advertising
- Strategy
- Branding & Identity
- Art Direction
- Website/Digital
- Environmental/Experiential
- Copywriting
- Photography
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Brochure1.jpg&nocache=1)
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Brochure2.jpg&nocache=1)
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Brochure3.jpg&nocache=1)
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Brochure4.jpg&nocache=1)
![](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Tunnel-Renderings.jpg&nocache=1)
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/Posthouse-Floorplan.jpg&nocache=1)
![IF Studio - Post House](https://ifstudiony.com//wp-content/webpc-passthru.php?src=https://ifstudiony.com/wp-content/uploads/2022/07/posthouse_mobile.jpg&nocache=1)