LIVunltd

In this branding project, IF Studio was charged with creating a full new identity for the merger of three to four disparate entities within First Service as they combined their offerings for a stronger, more turnkey selling proposition. Understanding the fundamental business units and getting alignment from the diverse teams was critical to moving forward. We reached consensus around a strong new name and lifestyle-focused positioning for the newly created brand LIVunLtd. Once the new identity was created, we executed a simple, easy to manage and navigate website populated with fresh lifestyle imagery (a combination of original and stock photography).